May 26, 2022
A manufacturers' representative business has been around for more than a century, but some sales agencies have only been formed since the turn of the century. After World War II, new companies needed ways to sell their products to consumers. Since no cost was incurred until a sale was made, they favored the manufacturers' representative business. Manufacturers' reps are a variable cost, so there is no expensive fixed sales expense. Over the past two decades, many industries have shifted from direct sales to Manufacturers Representatives.